The Number Nobody Talks About
Studio owners pour their hearts and souls into building communities of real value. Many don't think they'll ever sell — and most have no clear picture of when or how they'll exit. This book changes that conversation.
It covers the full arc: exit planning from day one, the preparation that creates value, and properly executing the sale. The financial and the emotional, both — because selling a studio isn't just a transaction. It's a life transition.
Sign up to receive 20% off! Available May 29, 2026.
“Mitch is someone who is equally brilliant at what he does and genuinely invested in the human being sitting across from him. What he has written here is so much more than a guide to selling your business. It is a love letter to every studio owner who has poured their whole self into something and deserves to be seen (and paid) for it. Read this book. Then call Mitch. In that order.”
“Mitch brings more than expertise—he brings a level of wisdom and trust that genuinely resonates, no matter the room. His career has evolved from entrepreneur to advising on complex, high-level transactions, but what stands out most is how deeply he understands people. He has a way of cutting through the noise to what really matters—relationships, trust, and the decisions that shape meaningful outcomes. That’s what makes him such a credible and compelling voice.”