The Number Nobody Talks About

Most owners never think about their exit until it's too late — and by then, the right buyer at the right price with the right terms isn't waiting around. This book closes that gap. Written from the boutique fitness world, where I've brokered 70+ deals — but the playbook (preparing, pricing, exiting cleanly) applies to any owner-operated business.

What he has written here is so much more than a guide to selling your business. It is a love letter to every studio owner who has poured their whole self into something and deserves to be seen (and paid) for it. Read this book. Then call Mitch. In that order.
— Laura Munkholm, Co-Founder & President, Walla