Helping Yoga Studio Owners
sell for what they deserve.
The only business brokerage built entirely around boutique fitness
The Number Nobody Talks About
Studio owners pour their hearts and souls into building communities of real value. Many don't think they'll ever leave, and most have no clear picture of when or how they'll exit. That conversation — what exit planning looks like, what it takes to prepare, and what the business can actually return — often starts too late, or never at all. I am hoping to change that by opening this conversation earlier. Every seller deserves their ideal buyer, at the right time, on the best terms.
Your business isn’t a house. It’s your community.
Selling your studio isn’t just a business transaction, it’s a monumental life transition. It changes your identity and changes your relationships with your family, staff and members. These decisions are never made in a vacuum. They almost always accompany something bigger. We know because we’ve done it ourselves.
We’re the only business brokerage firm built entirely around this industry — Pilates, yoga, Lagree, barre, spa, wellness, recovery. Independent single-location owners, franchisees, and multi-unit operators. Every conversation we’ve had for seven years has been in this niche.
That specialization is the difference between selling for what you deserve and walking away disappointed or with nothing at all. Every owner deserves to land the best buyer, at the best time, on the best terms. It just takes planning.
We package and position your business so it commands more. Our clients consistently exit at the top of the market. One recent Club Pilates seller was four days away from accepting an offer for $1,000,000 less than we delivered. That’s what specialization does for you.
Our Services
Most people buying a boutique fitness studio for the first time have never bought a business before. That's not a problem — it's our starting point. We know what a fair deal looks like: the right price, a workable lease, clean financials, and a member base that sticks. What stops most buyers isn't money. It's not knowing what they don't know. We fix that.
You've built something real. The question is what it can actually sell for — and whether you can get it. Most studio owners sell exactly once, and without a boutique fitness specialist in their corner, they leave money on the table, accept bad terms, or pick the wrong buyer. We know how to price, position, and sell your studio. And we know how to get you to a clean close.
Selling or buying a boutique fitness studio is probably a decision you'll make once in your life. We've spent years writing the guides, recording the podcasts, and answering the questions that studio owners actually ask — valuation, lease assignment, buyer due diligence, what kills deals at closing. Browse everything, learn what we know, and reach out when you're ready to talk.
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“I was hesitant to use a broker for my business sale, but I cannot recommend Mitch enough. He was professional, attentive, and extremely understanding as my business went on the market just days before the Covid shut-down. He sold my business with a record closing time. Mitch took care of everything so I could focus on my business while he focused on buyer acquisition and vetting. If you hire Mitch, you won’t need luck.”
—Amanda F. (HI)
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“Mitch is the best! He was the second broker I interviewed and I knew right away that I wanted to work with him to help me sell my business. One of the qualities that set him apart was his approach to the relationship, there was nothing transactional about it. He understood the emotional component to this monumental task and he walked me through every aspect of the process. He remained kind, thoughtful, and truly became my biggest advocate. I have since recommended him to several business owners. He is simply the best!”
—Nina G. (WA)
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“Selling a business can be an emotional rollercoaster and Mitch understood this perfectly. What truly set him apart was his ability to handle the complex transactional and negotiation aspects, and also offer genuine support and integrity throughout the entire process. His empathetic approach made what could have easily been a turbulent process smooth and celebratory. I cannot recommend Mitch and his team enough. If you're looking for a business broker who not only gets the job done but also genuinely cares about your well-being and success, Mitch is undoubtedly the right choice.”
—Jill A. (CA)
The best deals aren’t the ones with the highest sticker price. They’re the ones where the seller prepared, the buyer was chosen and there were no surprises. Whether you’re two years out or ten, the cost of talking now is zero. The cost of waiting can easily be six or seven figures.