Sell a Lagree Studio

You’ve built a high-performance studio powered by precision strength training, elite instructors, and premium memberships.

Now you may be ready for your next move — whether that’s scaling back, starting something new, or simply reclaiming your time.

Lagree is one of the fastest-growing boutique fitness niches. But selling a Lagree studio requires a tailored approach to match its exclusive market and dedicated client base. 

At Boutique Fitness Broker, we help Lagree owners exit with confidence and maximize their return. Connect with buyers who value the brand you’ve built, the community you’ve cultivated, and the investment you’ve made. 

Why Is Now the Right Time to Sell a Lagree Studio?

The Lagree method has gone from boutique secret to global sensation, offering low-impact, high-intensity workouts that keep clients fiercely loyal.

With more than 600 Lagree studios worldwide (Lagree Fitness, 2024) and new locations opening every year in major markets, demand continues to outpace supply.

Lagree’s exclusivity and momentum create a unique seller’s market: 

  • Scarcity drives competition. In many cities, one well-run studio can dominate its market, driving up valuations and demand.

  • Premium memberships boost valuations. Average pricing of $150–$400/month (Athletech News) makes Lagree one of the highest-margin fitness models.

  • Waitlists signal strength. Small class sizes create urgency and potential that buyers love to see.

You’re in a strong position to attract multiple offers and negotiate exceptional terms with a highly motivated pool of boutique fitness buyers if your studio is profitable, conveniently located, well-maintained, and supported by a loyal membership base.

What Makes a Lagree Studio Valuable?

Lagree studios are different from other fitness businesses. Buyers want to be certain they’re purchasing a studio with a proven track record and room to grow. What sets Lagree apart are its unique value drivers:

Get your free estimated Lagree studio valuation.

Megaformer Equipment

Your Megaformers (or EVO machines) are your largest assets. Their age, condition, and maintenance records directly impact your valuation. Studios with a pristine fleet with full documentation signal value and lower buyer risk.

Membership Retention

Recurring memberships and consistent renewals matter more than total headcount. Studios with waitlists, recurring memberships, consistent renewals, and strong utilization attract higher offers. Waitlists are another clear signal of a healthy, stable business.

Studio Size & Location

Lagree workouts may require fewer machines than large gyms, but classroom design still matters. The right space and design impact safety and the client experience. Buyers assess layout, lease terms, neighborhood demographics, and accessibility. A studio that combines smart design with a favorable lease in a thriving area is far more attractive and often commands a higher price.

Financial Health

Lagree’s premium pricing should translate to strong margins. Buyers want to see clean books, healthy margins, and realistic growth paths. Clear reporting on occupancy rates and renewals builds trust and supports higher multiples.

Instructor Independence

Buyers want trained, certified Lagree instructors ready to stay post-sale. Heavy owner involvement in teaching is risky and can hurt your studio’s value. Studios with trained, loyal instructors ready to stay through a transition are valued much higher.

Brand Alignment

Maintaining current Lagree licensing and compliance is one of the biggest signals of value to a buyer. A studio that can demonstrate active licensing, certified instructors, and authentic Megaformer equipment shows there will be no surprises during transition. Buyers know they can step into a fully aligned, brand-approved business without delays or renegotiations, which protects your valuation and keeps deals moving forward.

Curious What Your Lagree Studio Might Be Worth?

30 Minutes of Free Advice Now can add Six Figures When you Sell

The Steps to Selling a Lagree Studio

Selling a Lagree studio involves the same broad steps as any boutique fitness business, but with a few key differences in the details. At Boutique Fitness Broker, we surface your strengths, anticipate challenges, and keep the process smooth and confidential.

Here’s what to expect:

Exit Planning

We help you assemble key documentation: financial statements, membership reports, Megaformer inventory logs (with serial numbers and maintenance records), and proof of Lagree licensing and insurance.

Valuation

We go beyond revenue to weigh factors unique to Lagree, including the condition of your Megaformer fleet, instructor retention, membership renewals, and waitlists.

Listing

We market your studio confidentially to vetted buyers who understand the economics of Lagree, from investors to Lagree-certified instructors ready to expand. Explore our listings to find inspiration in active Lagree studios for sale.

Offer Negotiation

Beyond price, we help structure agreements that address your goals, from staff retention and honoring memberships and values to smooth transition plans.

Escrow

Expect buyers to carefully review financials, equipment authenticity, and licensing. With Boutique Fitness Broker, we organize everything upfront to prevent last-minute delays.

Closing

Final paperwork transfers ownership, with most deals including a short transition period where you help acclimate instructors and members.

Want more details on each step?
Explore the full roadmap to selling a boutique fitness business.

  • “I had the privilege of working with Mitch McGinley on the potential sale of my business. He was patient, knowledgeable, and sympathetic to our situation. I would recommend Mitch McGinley for any brokerage needs. I'd give him 10 stars if I could!”

    —Ken M (NJ

  • “Mitch McGinley helped me buy my first business. He did a great job at making the transaction process smooth. I would recommend him to anyone buying or selling a business. ”

    —Matt H (CA)

  • “Mitch is a wealth of information. He has helped many of my clients make big decisions regarding sales, leases, closures, partnerships and more. He is a great presenter and has shared his expertise on having a succession plan with my clients. In any transaction Mitch is warm, genuine and professional. Highly recommend his services to all.”

    —Crystal Zak Consulting

Why Work With Boutique Fitness Broker?

Selling a Lagree studio isn’t a typical business transaction. It’s a specialized process with proprietary equipment and specialized instructors. Selling requires a broker who knows how to showcase these strengths and communicate their value to serious buyers.

At Boutique Fitness Broker, this is our specialty. 

We’ve been boutique fitness studio owners ourselves and have completed nearly 70 boutique studio sales, including several Lagree-specific deals. In 2024 alone, we closed over $10 million in transactions. Our experience allows us to anticipate buyer concerns, highlight what makes your studio unique, and manage the process with discretion and expertise.

At Boutique Fitness Broker, we:

  • Understand Megaformer valuations and premium membership models.

  • Can anticipate licensing, compliance, and brand issues before they arise.

  • Market exclusively to our network of qualified, educated buyers.

  • Keeps your sale private and professional every step of the way.

A smiling man with brown hair and a beard, wearing a white shirt and dark blazer, standing outdoors with blurred trees in the background.

Mitch McGinley, Founder + CEO

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Kristin Abel, President

Your Lagree studio is a rare asset in a high-demand market. Whether you’re ready to step back now or just planning for the future, we can help you understand your options.

 FAQs

  • Valuation depends on more than just revenue. Buyers consider Megaformer condition, membership stability, lease terms, and brand compliance. Smaller studios with strong waitlists and margins often sell faster (and for more) than larger, underutilized ones. Request your estimated valuation today.

  • Significantly. Buyers expect a full inventory with documentation and maintenance logs. Non-compliant or worn machines can decrease offers, while a pristine, well-documented fleet boosts price and buyer confidence.

  • Only if there’s clear, proven demand. Buyers pay for utilization, not plans. Document successful pilots with revenue and retention metrics to translate upgrades into value. Adding machines without waitlists can increase costs without increasing valuation. Schedule a consultation to talk about how to best prepare for your exit and maximize value. 

  • Most are fitness investors, multi-studio owners, or Lagree-certified instructors seeking to expand. While newcomers inquire, serious buyers almost always understand boutique fitness economics. Our network of buyers is qualified and vetted, familiar with the boutique fitness business model, and committed to honoring your legacy.

  • Because Lagree is a licensed method, buyers need to know your studio is in good standing. An active license, certified instructors, and proper brand usage all make resale smoother and more valuable, while lapses or missing documentation can delay the process and reduce offers.

  • Typically, yes. Agreements tend to require buyers to honor active memberships and unredeemed packs to protect client relationships and ensure a smooth handoff. Schedule a consultation to talk about your goals.